AI Adoption Mandates in Tech: The Coinbase Ultimatum and Industry-Wide Impacts
In a bold and somewhat controversial move, Coinbase CEO Brian Armstrong set a one-week deadline for his engineers to adopt AI coding tools like GitHub Copilot and Cursor. Armstrong took a hard stance when internal timelines projected only a 50% adoption rate within six months. Instead, he went “rogue,” mandating immediate uptake of AI tools under threat of termination. Armstrong declared openly during a podcast that anyone not using these tools by the end of the week would be called to a mandatory Saturday meeting to explain their reluctance. The ultimatum was clear: embrace AI-assisted development or face consequences.
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